Easy Track Closet System Puts Custom Home Builders on Track for Success
HOLLAND, MI – Do-it-yourself closet systems have always tracked well with consumers, who want options, convenience, and adaptability for their changing storage needs. At the same time, home builders want a custom closet solution that’s economical yet enhances the value and distinctiveness of their homes. That’s why builders are discovering an innovative off-the-shelf solution, Easy Track, which uniquely couples custom design flexibility with fast, easy, do-it-yourself installation.
“A closet system can make or break a new home’s appeal. As a custom home builder, we want a solution that adds perceived value and profitability to our homes. We’re also a family operation with our own work crews, so we want a custom closet system we can easily install ourselves to save money,” says Paige Greene, Customization Specialist for North Carolina-based Fitch Creations, custom builder of Fearrington Village Homes, a picturesque community near Chapel Hill.
“Two years ago at the Home Builders Show, we discovered Easy Track. They have the ideal product and offer a builder direct program, so we are thrilled. Easy Track is the only answer for us. Now we include it as a standard feature in all of our newly built homes, and it has boosted our profits,” explains Ms. Greene.
An 1800-resident community, Fearrington Village Homes was modeled after England’s countryside villages. In the last 30 years, Fearrington Village has offered some of East coast’s most innovative custom-designed homes. Fitch Creations designed Fearrington with upscale shops, fine dining, and a traditional country inn. Easy Track closets fit perfectly in a community where easy living is a theme.
Easy Track’s online 3D design tool makes planning closet layouts a simple process, enabling builders to deliver professional presentations to home buyers exactly when they need them. “Our residents love having Easy Track throughout the home because it enhances their quality of living,” says Ms. Greene. “And, Easy Track is great to work with. We use their website to design 3D custom closet layouts. Then we print design plans to share with customers and show them how various options will work—it’s very convenient.”
Installation is a breeze. After attaching the rail to wall studs, panels and components are simply hung from the rail. Easy Track’s wall-hung system is so sturdy, it can hold up to 1200 pounds within an eight foot section. With numerous configurations to fit typical closet systems ranging from two- to eleven-feet wide, Easy Track can double any storage space, from reach-ins to walk-in closets, and other areas of the home.
“We do mainly bedroom closets and some pantry and laundry spaces using Easy Track. One significant trend is separate master bedroom closets for wives and husbands. Women like more custom options, such as shoe shelves, wire baskets, and varying drawer sizes. We can do that with the Easy Track system,” says Ms. Greene. “Once everything is installed, some people like to add accessories or swap components later. So we just send them to Easy Track’s website to purchase their items, which makes it convenient for everyone.” Easy Track is flexible and easily adapts to consumers changing needs.
Available in several appealing finishes, including rich cherry, natural maple, and popular white, Easy Track systems can be configured to replace traditional furniture, such as dressers and cabinets, opening up more space in bedrooms and other living areas. Tie and belt racks, sliding wardrobe rods, and jewelry trays are just a few of the many available accessories. For more information on Easy Track or to locate a retailer, call 1-800-562-4257 or visit www.EasyTrack.com.
